Label Insights

Domino promoting digital at upcoming PRINTING United Expo

L&NW sits down with Domino's Mike Barry to learn more about what attendees will experience at the company's booth.

Released By PRINTING United Alliance + Expo

May 4, 2026

In recent years, PRINTING United Expo has emerged as a prime location for label and package printing innovation. In 2026, this growing event will return to the Las Vegas Convention Center in Las Vegas, NV, USA, where attendees can experience a wide range of new products.

This year, Domino, a leading manufacturer of digital printing solutions, will once again highlight its newest solutions. Domino’s products stand out for their simplicity to operate and efficiency to run. To explain what attendees can expect to see at the Domino booth, L&NW sits down with Mike Barry, Commercial Director, Domino Digital Printing North America.

L&NW: As a 2026 PRINTING United Expo exhibitor, what should attendees look for at your booth this year?

MB: In our second year exhibiting at PRINTING United, we’re especially excited to build on the momentum from 2025 and continue introducing Domino to a broader audience. Attendees visiting our booth this year can expect to see how Domino is making digital label printing more accessible, highlighted by the new Domino N410 digital LED inkjet label press. The N410 is our most compact and affordable N-Series press designed to help converters and commercial printers confidently enter or expand in digital label production, offering high-quality 600 dpi print, 5-color CMYK+white capability, and production speeds up to 50 m/m – all within a small footprint and fast install platform.

Visitors will also see how Domino combines performance with practicality, delivering a solution that is simple to operate, efficient to run, and from a trusted supplier with world-class service and support – making it an ideal fit for businesses looking to grow into labels with confidence.

L&NW: How will your new technologies shape the future of label and package printing?

MB: Technologies like the Domino N410 are helping reshape the future of label printing by removing traditional barriers to digital adoption while delivering the performance converters need. The N410 enables businesses to take advantage of digital flexibility, shorter runs, and faster turnaround times without the high investment or complexity historically associated with digital presses. With features like energy-efficient UV LED curing for lower power consumption and an AI-enabled Sunrise DFE workflow for smarter job processing and cost control, the N410 empowers converters to operate more efficiently and sustainably.

L&NW: Why has PRINTING United become such a staple for your company to attend year after year?

MB: While this is only our second time exhibiting at PRINTING United, our experience in 2025 made it clear that this event reaches an audience that is incredibly important to Domino’s growth strategy. The show introduced us to a strong segment of commercial printers, many of whom are currently outsourcing label production and are now exploring how to bring that work in-house or enter the label market as a new revenue stream. That’s exactly where solutions like the Domino N410 fit. Its compact footprint, ease of adoption, and accessible investment level make it an ideal entry point for converters and commercial printers looking to expand into digital label production without the complexity of larger systems.

PRINTING United gives us a unique platform to connect with these businesses, understand their goals, and show them a practical path into label printing.

L&NW: What is the best way for attendees to learn more about what you’ll be showcasing, and how they can meet with your team at PRINTING United Expo this year?

MB: The best way to learn more is to visit the Domino website dominodigitalprinting.com and specifically our N410 web page N410 Digital LED Label Press, which highlights the features and benefits of the new Domino N410.

On that webpage is a PDF of the brochure, as well as in 1-minute and 3-minute videos providing an overview of the press, which describe how the N410 combines ease of adoption, performance, and sustainability in one solution.

To see the Domino N410 in action, attendees can visit our booth C2673 at PRINTING United to see firsthand how a compact, cost-effective press can deliver high-quality digital output and efficient production. Or if they would like to see the N410 sooner than September, the Domino N410 is in our demonstration facility in Gurnee, IL, USA.

We encourage interested label converters and commercial printers to schedule time with our team to explore how the N410 can support their specific applications, from entering digital for the first time to expanding existing capabilities. The best place to start is to contact us here: https://www.dominodigitalprinting.com/contact